Branding will help companies in creating trust within their customers, leading to long-term associations. Once you settle on your unique logo, it should be incorporated into all of your company's communications, including the website, social media and packaging. Read this article to learn about the need, objectives, functions, advantages and disadvantages of packaging of products. This will be beneficial for companies in the long-run.

Let’s just consider the importance of product packaging or a good for the consumer.

: The Importance of Branding and Rebranding for strategic Marketing 63 5. Packaging is essential as it is used for the identification of the products in marketing. Rebranding strategy. The importance of packaging Packaging is a central marketing tool for tobacco products and is, in the judgement of marketing experts and courts, a form of advertising (Béguinot E, unpublished data, 2008).5,6,7 Tobacco companies monitor and alter packaging on a regular basis to ensure its continuous According to BusinessWeek magazine, the Coca-Cola brand is the strongest brand in the world. Plainly articulated anduniversally agreed upon, brand instructions are your roadmap to alignment. Branding and packaging are very important for companies as they facilitate the buying process. But what is a brand? Effective packaging and labelling work as selling tools that help marketer sell the product. A logo is, of course, an important part of branding. The companies use Product Packaging to drive more customers as the packaged products are considered safe to use by the consumers. THE ROLE OF BRANDING IN MARKETING STRATEGY PhD candidate Roxana DUMITRIU University of Craiova Email: dumitriuroxana@aol.com Abstract: In this paper I made a discussion concerning the importance of branding in the strategy of the company. Branding requires vast sums of money, but once invested your business can yield tremendous benefits.

Importance Of Branding In Marketing: They enable you to solidify brand differentiation, brandcharacter, and visual identity, giving your clients a uniform entity with which to identify. Branding packaging and labeling 1. The same holds true though for the commercial marketplace. We have mentioned brands periodically throughout this chapter. Brand building starts by a strategic planning; which contains the brand story, mission and vision, target audience. 2.

BRANDING DECISIONSBRANDMeaningBrand is a name, term, symbol or a design or a combinationof them which is intended to identify the goods or services ofone seller or group of sellers and to differentiate them fromthose of competitors. Importance of Product Packaging. Branding Elements and Strategies Objectives Discuss the nature, scope, and importance of branding in product planning Identify the various branding elements List three different types of brands Explain how branding strategies are used to meet sales and … Branding theory and practice evolved in the latest years, being considered a valuable marketing investment. 6.4 Branding, Labeling, and Packaging Learning Objectives . Perspectives on Branding and Identity from Franke+Fiorella Issue No.35. Branding not only creates loyal customers, but it also creates loyal employees. In other word, naming product, like a naming a baby, is known as branding. Branding. Conclusion – branding vs packaging.

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